What is Back In Stock Feature?
The Back in Stock Notification feature is a tool that automatically notifies customers when a previously out-of-stock product becomes available again. This feature is especially useful for stores with fast-selling products or seasonal items, as it bridges the gap between customer demand and inventory availability.
How it works?
- When an item is out of stock, "Notify Me" button is displayed on the product page. Customers can click the button and provide their email address to be alerted when the item is restocked.
- Customers who are interested in the product are added to a waitlist list.
- This waitlist list tracks all the customers who want to be notified about that particular product.
- When the product is restocked in the inventory, the system automatically sends an email to the customer.
Benefits:
- Recover Lost Sales: Ensures that interested customers return to make their purchase as soon as the product is back in stock.
- Improved Customer Experience: Keeps customers informed without them having to constantly check your store for updates.
- Demand Insights: Helps store owners identify high-demand products based on the number of customers signing up for notifications.
- Reduced Frustration: Prevents customers from leaving your store disappointed due to unavailable products.